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From innovation bottleneck to breakthrough: the top 3 opportunities of global connectivity

In this digital era, where agentic AI was named the top trend of the year by Gartner, global connectivity has become the invisible infrastructure of the 21st century. It runs everything seamlessly in the background – until it breaks. When it does falter, and businesses go offline, resulting in significant repercussions, triggering disruptions, costing your business significantly in lost revenue, and even leading to internal chaos among your workforce.

Despite its importance, global connectivity doesn’t get the attention it deserves, and this is a misstep of modern leadership. Although largely unaware, C-Suite leaders are often risking business continuity for the very fact that connectivity isn’t on the boardroom agenda or seen as a means to ensure enterprise continuity or enablement.

High-performing enterprises recognize global connectivity is more than a means to an end

A strong enterprise digital foundation requires a modernized IT infrastructure that is supported and enables robust connectivity. With it, enterprises thrive and are resilient. Without it, leaders have a ticking time bomb on their hands, where one disruption or breach can turn into a catastrophic event, sabotaging even the most pristine business reputation.

According to TechTarget, many businesses feel held back because of poor connectivity. A large majority of respondents surveyed (88 per cent) indicated that outdated connectivity is limiting their ability to experience the benefits of the latest technologies, such as AI. Additionally, 28 percent said that unstable connectivity caused a loss of earnings, and almost half (46 percent) reported that poor connectivity costs go beyond earnings, leading to higher operational costs too.

On the other hand, high-performing enterprises that recognize that global connectivity is more than a means to an end outperform peers and feel empowered in their innovation quests. From our own experience, we have witnessed firsthand how connectivity can either be a roadblock or an enabler of innovation and enterprise success. Below, we outline the three most transformational opportunities that global connectivity provides for connectivity-first enterprises.

1. Reset your thinking: view connectivity as a competitive advantage

The connectivity-first enterprise has a competitive edge over its competitors and recognizes that even one networking disruption is one too many, not to mention costly. According to Gartner, the average cost of a connectivity outage is $5,600 per minute, but other reports suggest that, depending on the business, the cost can soar significantly, up to approximately $140,000 to $540,000 per hour.

A connectivity-first mindset is required of top-performing enterprises, and leadership must ensure networking health features as a key objective, as it ensures modern-day business success. Planning for this area of business should include the preparation and use of a one-to five-year roadmap to ensure the enterprise is not only today, but tomorrow, too.

2. Align your leadership team: leverage use cases to secure buy-in and prioritization

The connectivity-first enterprise stands apart from other businesses with an executive team that is united on what is critical for the enterprise to focus on. This organization ensures that its networking connectivity strategy aligns with its business strategy, allowing all leadership, combined with IT leaders, to participate and collaborate effectively during key business conversations. From these insight-driven, two-way conversations, often agreement is met, in terms of IT enhancements, advanced technology integration, and IT infrastructure modernization from a position of knowledge, strength, and understanding of what is best for the business.

With most teams (74 percent) sharing that the buying process often causes unhealthy conflict internally, it is clear that alignment of an organization’s executives isn’t happening in the boardroom. Yet, if your team is aligned, enterprises can be so much more effective. They will also be in agreement over the value of global connectivity performance supported by a modernized digital infrastructure. They are assured that their business can not only seamlessly meet demanding connectivity requirements but ultimately, secure enhanced business agility and scalable growth.

3. Build a tangible business case through use case(s): align business goals, teams, and digital initiatives

One of the most overlooked tools that helps build a valid business case for leaders of enterprises is appropriate use cases. Though successfully building a business case might seem impossible for IT leaders at a time when there are so many competing priorities, it is critical in helping executives align with your recommendations and ensure tech investments are earmarked for future global connectivity initiatives.

According to Forrester, aligning tech investments with strategic business goals can help showcase measurable proof that the chosen investment will drive quantifiable outcomes, such as capturing almost 2 times the revenue growth seen in companies with high alignment, but also help to secure buy-in from leadership.

Leveraging global connectivity to achieve business continuity

Survival belongs to smart and innovative businesses, but to truly thrive in today’s demanding tech-focused and data-driven environment, C-Suites must embody innovation plus agility to unlock digital value across the enterprise.

While innovation is indeed key to remaining competitive, we find in the current pressurized business environment, many leaders are focused on quick results, often through the wrong innovation initiatives, such as AI, before they even know whether their business is AI-ready or whether that is the best use of their IT spend. We urge businesses to first review their IT infrastructure and make sure that they have an agile and flexible structure to support digital initiatives before attempting to integrate them.

High-performing, connectivity-first enterprises recognize the importance of innovative thinking to meet the next wave of digital business demands, but you cannot embrace innovation without a modern digital infrastructure – it is simply not possible without a robust IT foundation on which global connectivity is built upon.

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